This post extends from my previous analysis of how the Twitch live-streaming video service supports the Amazon platform. Despite competition from Google’s YouTube Gaming, Twitch remains the dominant platform for watching esports (i.e., professional video gaming). In fact, esports accounts for 11% of total Twitch viewership. In this post, I provide a brief overview of the esports market and its value for Hollywood.
Last time, I looked at Amazon’s approaches to video game hardware, software, and retail. In this post, I’m turning to the company’s live-streaming video subsidiary, Twitch, and its connection to the larger Amazon ecosystem. This post adapts a chapter from Denise Mann’s upcoming anthology Content Wars: Tech Empires vs. Media Empires, in which I argue that Twitch plays a vital role in supporting Amazon’s self-sustaining platform. Here, I present a brief overview of how Twitch has supported Amazon Studios (i.e., film and TV), the core Amazon ecommerce business, and Amazon Game Studios.
Recent Comments